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Fundraising Tips
Here are some tips to help with your fundraising efforts:
1. The higher your fundraising goal, the more you will raise!
People respect an ambitious goal and are keen to help you achieve your target. The higher your fundraising goal the more inclined people are to show their support to help you on your way. Think about it, would you donate more to your friend if their goal was $100 or $10,000?
2. Make the first donation yourself
Put your money where your mouth is and start your fundraising campaign by sponsoring yourself first! If you are asking others to support you, then you should always be willing to make the first donation to show them you mean business (and the higher the first donation, the more inclined others are to follow).
3. Personalise your page and have some fun!
Make the effort and upload images, videos and a personal message as your friends and family want to know what is going on and how you are involved. Entertain them! People always show their support if you can make them laugh.
4. Use our emails templates
Send out one of the templated emails from your fundraising page to all friends and colleagues in your address book. You need to sign in to be able to to send messages.
For simplicity you can keep your email simple, and one version can go to everyone. Or you can tailor this to address different subsets of your contact list such as friends / work colleagues / clients etc.
Schedule to send this email to everyone at least 3 times! Experience shows that many will mean to sponsor you when they see it the first time, and are happy to be reminded! The final email you send in the week of the event generally brings the greatest response especially if you have sent the email a number of times before! Click here to start.
Beached As raised $2,121 - Team Captain Alison Collaros:
"We used the email templates and sent these to friends, family and work colleagues. Our employer was very generous! One team member Rachael is very persistent and keeps everyone up to date with a chatty email about how the team is going, the training, the fund raising etc. and this always brings in more money and we keep increasing our target!"
5. Share your page with everyone!
Quite often the largest donations are by the people you least expect (it is really quite astounding), so share your page with colleagues, suppliers and clients and tell everyone what you are doing to support a great cause (100km is not easy, people will respect such a great effort). Use our email templates or our Facebook connect feature to communicate with your personal contacts - the more people you communicate with, the more support you will receive.
6. Ask your employer if they match funds!
It is a great idea to apply for matched funding from your employer. By matching your team's fundraising your money is instantly doubled! We have prepared some information that might support you in making the request. Click here for more information about corporate dollar matching.
7. Some other materials to help you
Download a personalised poster that you can put up at work with your name and your fundraising target. More downloadable materials are available here.
8. Organise an event
Organising a fundraising event is an effective way of gaining support, raising your profile and increasing the amount of funds you collect. We have prepared a few ideas of some of the fundraising events you could organise. Click here for more ideas for your own event.
Rainbow Trekkers raised $4,001 - Team Captain Luke Lynch
"We are in the finance industry and when we emailed our colleagues we had great support. We have also decided to run a raffle at work with a Kindle Fire, which is not yet available in Australia, as the prize! Tickets will be $10 each and we expect to sell lots. Drawn 2nd April, watch this space!"
Willoughby Wanderers raised $4,780 - Team Captain Chris Brown
"We are in the fitness industry and did the event last year and are pretty excited about this year! The team is going well with training and fundraising. We are offering a 3 hour adventure class to our clients for a set fee which will go towards fundraising."
Are We There Yet raised $2,105 - Team Captain Jillian Kral:
"We had a keg party which was a lot of fun and really successful, and our family were really supportive. We surpassed our goal and are delighted!"
Powered by Beans raised $8,380 - Team Captain John Davison:
"Run a Raffle, we drew the winner of an iPad. No permit is required for a raffle where the prizes are less than $25,000, expenses/prize costs are less than 60% of the amount raised, tickets are numbered consecutively and the proceeds go to a not for profit.
The rules of the raffle were that I had to sell a minimum of 30 tickets at $20 to cover the cost; if less were sold the money was refunded. If ticket sales were capped at 80 tickets $1,000 will be raised. Obviously you can vary this to your own circumstances."
9. Contact your local media
Don't forget to contact your local newspaper - media coverage is a great way to increase the impact of your fundraising. Local media love stories about local people doing interesting things, especially when it's for a good cause. Ask them to send a photographer to capture your team in training, or to your fundraising event - a photograph grabs people's attention. You can use media coverage as a platform to advertise your fundraising events or to solicit sponsorship from your local community. You would also be supporting us to get the word out about the event. Click here to get some media support.
10. Promote sponsors on your webpage
Sell logo space on your webpage to corporations and other businesses and give them something for their money!
Corporate Sponsorship is encouraged. Please note however, there are some circumstances where the Wilderness Society is unable to accept donations from corporate sponsors of WildEndurance particpants. These are limited to a) Corporations directly involved in the extraction of natural resources in areas of high conservation value and b) Corporations with whom we are currently seeking to resolve campaign issues. If in doubt please contact us.
